diff --git a/src/target/target.c b/src/target/target.c
index 6c474899a..1fc8baf2c 100644
--- a/src/target/target.c
+++ b/src/target/target.c
@@ -5848,6 +5848,7 @@ static int target_create(struct jim_getopt_info *goi)
 		free(target->gdb_port_override);
 		free(target->trace_info);
 		free(target->type);
+		free(target->private_config);
 		free(target);
 		return e;
 	}
@@ -5865,6 +5866,7 @@ static int target_create(struct jim_getopt_info *goi)
 		free(target->gdb_port_override);
 		free(target->trace_info);
 		free(target->type);
+		free(target->private_config);
 		free(target);
 		return JIM_ERR;
 	}
@@ -5878,6 +5880,7 @@ static int target_create(struct jim_getopt_info *goi)
 			free(target->gdb_port_override);
 			free(target->trace_info);
 			free(target->type);
+			free(target->private_config);
 			free(target);
 			return JIM_ERR;
 		}